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FRESH, BRINE & SALT-WATER

• Design. Years of knowledge about fish feeding behavior and lure action are embodied into every lure.

• Accuracy. Each lure feature is the sum of careful observation and field testing that results in a line of lures that have no equal.

• Patented 3D Bleeding Gill screams “Attack Me”

• UNIQUE color combinations. Proven & trusted

• All lures come standard with PvR Turbo-Set Hooks. Hybrid cutting point, reverse barb technology.

• Fish seek and sense their prey in 3D. Hunting by SIGHT & SONIC signature. Unfair Lures has packed that knowledge into every one of our lures. Matching the “hatch”

• Accuracy, innovation and patented features like the “Bleeding Gill”, “Living Eye”, Hydrodynamic Molded fins and a Stainless Steel Swivel, that improves action and eliminates line twists, make our lures standout.

• “LONG-CAST” weight transfer technology for improved casting distance and depth regulation.

• Now You Have lures…YOU CAN FISH WITH CONFIDENCE.

• Priced sweetly for our friendly “Fisho’s”. The official name of Unfair Lures fishers.

• We strongly support conservation of our resources. Please CATCH-PHOTOGRAPH-RELEASE.

Let us all contribute to making a difference.

— Paul van Reenen - Head FISHO, Inventor and originator of all Unfair Lures designs

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All Caps & Visors clearance

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